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Event Manager Ausbildung in Germany: All you need to know

Event Manager Ausbildung in Germany: All you need to know

In Germany, an “Event Manager Ausbildung” refers to a vocational training program or apprenticeship that prepares individuals for an event management career. During the Ausbildung, participants learn about event planning and logistics, budgeting and financial management, marketing and promotion, risk assessment and management, vendor and supplier coordination, technical aspects of event production, and customer service.

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Understanding What is Event Manager Ausbildung in Germany

    1)  Who is an Event Manager?

Event managers actively design events, meticulously organize their execution, and proficiently prepare them commercially before and after. By crafting customized concepts for trade fairs, congresses, concerts, or exhibitions, they adeptly cater to the target audience. Furthermore, they expertly evaluate event risks, precisely calculate expenses, and skillfully generate comprehensive service proposals.

    2) What does an Event Manager do?

Event Managers transform event ideas into triumphant occasions. They offer valuable counsel to clients, craft innovative concepts, meticulously estimate expenses, gauge anticipated attendance, proficiently coordinate technological aspects, and meticulously devise comprehensive timetables. Moreover, they remain readily accessible to clients, offering unwavering support throughout the entire event process, from pre-planning to execution and even post-event.

   3) Requirements to admit in Ausbildung program

  • The majority of trainees, as stated by the Federal Institute for Vocational Education and Training (BIBB), commence their event management training with a high school diploma, establishing a solid foundation for their career path.
  • Roughly a quarter of trainees possess an intermediate degree, demonstrating a diverse range of educational backgrounds among aspiring event managers.
  • While individuals with a secondary school diploma or no formal qualifications may encounter challenges in securing an apprenticeship, the possibility of pursuing a career in event management is not entirely out of reach.
  • Theoretical qualifications or certifications are not absolute prerequisites for aspiring event managers, highlighting the potential for individuals from diverse educational backgrounds to enter the field.
  • In addition to academic achievements, possessing strong organizational skills is crucial for prospective event managers. This entails effectively discerning between tasks of varying importance and efficiently managing one’s time.
  • Demonstrating initiative and assertiveness by actively advocating for one’s ideas and suggestions further enhances the prospects of aspiring event managers.
  • A proactive attitude towards continuous learning and acquiring new knowledge is indispensable in the ever-evolving field of event management.


The Event Manager Ausbildung in Germany spans a period of 3 years, providing individuals with comprehensive training and practical experience in event planning and management. Over the course of these three years, apprentices undergo a structured program that equips them with the necessary skills and knowledge to excel in the field of event management.

What does an individual learn in training?

During the training period, individuals learn a wide array of skills and knowledge essential for event management:

1st & 2nd Year Apprenticeship

3rd Year Apprenticeship

  • General Business Operations: Understanding the fundamentals of business management, including budgeting, financial management, and resource allocation.
  • Effective Marketing Strategies: Learning how to develop and implement marketing plans to promote events and attract attendees.
  • Event Planning and Execution: Mastering the intricacies of event planning, from conceptualization to logistics, venue selection, vendor management, and scheduling.
  • Intermediate Examination: Undertaking a comprehensive assessment to evaluate progress and knowledge acquired during the initial years of training.
  • Specialization in Event Management: Delving deeper into specific areas of event management, such as corporate events, weddings, or conferences, to develop expertise.
  • Event Follow-Up: Understanding the importance of post-event evaluation, analyzing successes and areas for improvement to enhance future events.
  • Final Examination: Completing a rigorous final examination to obtain official certification as an event manager, validating comprehensive understanding and capabilities in the field.

Average Salary

Throughout the Event Manager Ausbildung in Germany, apprentices typically receive monthly salaries that increase gradually as they progress through the program:

  • 1st year: €700-750 per month.
  • 2nd year: €750-800 per month.
  • 3rd year: €800-850 per month.

These salary ranges reflect the financial compensation provided to apprentices during each year of their training, ensuring that they are adequately supported as they gain experience and expertise in event management.

Companies which provide this training

There are various companies that provides training in Event Management and other related fields. Some of the popular companies are:

  • Radio berlin-brandenberg
  • sinus event technic gmbh
  • BHKW information centre gbr

You can search for the courses, some of the most common websites being used are indeed.de, ausbildung.de Arbeitsagentur (Job Center),  Lehrstellenradar, Bundesagentur für Arbeit’s Ausbildung portal, etc. You can also visit the company website or page.

Event Manager Ausbildung in Germany is a vocational training program that equips individuals with the necessary skills and knowledge to pursue a career in event management. Trainees learn about various aspects of event planning, logistics, marketing, and customer service

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